September 2014 In this Issue: ▪ ▪ Welcome to News with Edge! ▪ ▪ Featured Article: Internal Communications Failures That Can Flat-Line Your Marke

       
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September 2014

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Our September issue emphasizes the importance communications can have on your marketing efforts. It provides helpful tips to communicate your company's visions and goals, market better than your competitors, be patient with your marketing campaign, and communicate the logic behind your design.

News with Edge delivers inspiration, advice, helpful tips, and links to news and upcoming industry events.

We hope you enjoy this valuable insight into marketing and PR!

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Amy L. Juers, MBA
Founder and CEO
Edge Marketing, Inc.

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Internal Communications

By: Melanie Brenneman

You have the most amazing marketing year planned. It has been immaculately researched, budgeted for and planned. It employs creative imagery and succinct, relevant and engaging messages and calls to action. So why is it tanking before you even launch it? Oftentimes, if you are facing internal push back or a lack of company awareness, the culprit can be internal communications. Here are four ways not prioritizing internal communications can impale your campaigns. READ MORE

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Brenneman - 2013

About the Author
Melanie Brenneman, senior account manager for Edge Legal Marketing, has more than 15 years of experience in creating and executing marketing strategies for technology companies. She is a past president of the Austin chapter of the American Marketing Association and a former board member for the Houston chapter of the Public Relations Society of America.

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According to Melcrum’s survey on the use of video in internal communication, 93% of 1,200 respondents believe that video has become a vital part of internal communication.

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