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September 2013


Our September issue features tips to improve your website's search results. This article is full of ideas that will help you shift the way you think about your website metrics and give you ways outside of keywords to help improve your rank.

News with Edge delivers inspiration, advice, helpful tips, and links to news and upcoming industry events.

We hope you enjoy this valuable insight into marketing and PR!


Amy L. Juers, MBA
Founder and CEO
Edge Marketing, Inc.


Source: hisugarplum

Tips to improve your website’s search results

By: Josie Johnson

You have probably seen the articles, including a recent one in Inc. magazine, asserting that Google is killing organic search. There are some compelling arguments that the search giant is indeed placing revenue-generating AdWords ahead of free, organic search. After all, why would Google not want to drive more people to invest in AdWords when organic search is ineffective or hard to measure? This particular article and many others focus on the slow takeover that ads are staging on search page real estate. It is strong evidence, but there is another move by Google that is much subtler and even stronger. READ MORE

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About the Author
Josie Johnson is a marketing consultant for Edge Legal Marketing with a passion for creative lead generation and nurturing programs and a belief that marketing can directly impact revenue! She is an avid nature lover and enjoys traveling and hiking with her husband and two young kids.

Red click here

Have you noticed a change in your keyword data since the “not provided” category was introduced?

Be sure to check the October issue of News with Edge, for the results!

August poll results:

What do you believe is the most effective type of sales collateral?

  • Case studies 60%
  • Website content 20%
  • Product reviews 10%
  • Multi-media 10%
  • Printed Brochures 0%

Edge Legal Marketing Receives 2013 Minnesota Excellence Award

Edge Legal Marketing has been selected for the 2013 Minnesota Excellence Award amongst all its peers and competitors by the Small Business Institute for Excellence in Commerce (SBIEC). READ THE PRESS RELEASE


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