Burned Out? It May NOT Be Your Career

Four Questions to Consider by Vicki LaBrosse Our team just returned from a wellness retreat where we spent time relaxing, rejuvenating and reinvigorating our physical, mental and emotional states. Many of us arrived tense, stressed and anxious about keeping up with work while trying to be present in what was supposed to be team bonding […]

The Best Time to Craft Your Crisis Communication Plan is When You Don’t Need One

by Tanya Amyote Business owners can find themselves and their firms at the center of a crisis unexpectedly or as the result of a planned and deliberate operational change. Regardless of the catalyst, there can be no better or more swift reaction than one that is carefully and intentionally crafted to mitigate a negative outcome […]

Get a Piece of the Marketing Pie with Fractional Marketing Services

Meeting of the Minds: HR and Marketing collaborate to improve employee engagement

As the Coronavirus Cancels Meetings, How Can Legal Tech Marketers Fill the Gap?

By Melanie Brenneman, Originally published on Legaltech News:  Welcome to marketing during COVID-19 (aka coronavirus), a time where face-to-face marketing efforts like conferences, seminars, and on-site sales calls are minimized in favor of safer, virtual forms of contact. How will this affect marketing to law firms and corporate legal? Digital marketing is crucial, yes. But […]

What’s New in Marketing?

By Jennifer Marsnik Legaltech News published an article on November 15, 2019, by Frank Ready, a reporter on the tech desk at ALM Media, titled “For Legal Tech Vendors, the First Impression is Everything.” What I found most interesting is that I probably could have read the same article back when I started working in […]