Marketing Your Company During COVID-19

By Nicolle Martin We are facing a new time in the history of our country – and the world – and learning to adapt can be challenging. We are all adjusting to either working from home or working differently, social distancing and doing our best to keep our family and friends healthy and safe. Marketing […]

How Meditation Brings Creativity

By Cindy Moen Want to increase creativity to solve challenges during the pandemic? Skip the Doritos and try meditation These are unusual, highly stressful times. Across every industry, jobs have been reduced or eliminated. Movements have been limited to those deemed essential. Parents are working from home while their children are getting educated from home. […]

What’s New in Marketing? Part II

By Jennifer Marsnik Our December News with Edge article outlined some basic principles of sales and marketing that have remained constant over time, despite modern advancements in how we reach our target markets. Knowing your audience, refining your message and using a multifaceted approach to reach the segments of your audience the way each of them […]