Edge Blog

Edge Legal Marketing - The largest and most experienced full-service legal marketing and public relations agency.

Got Leads? Get Media!

by Vicki LaBrosse Public relations is a powerful tool for influencing and changing behavior, but most companies don’t think of PR as a means to generate leads. After all, it’s hard to measure the effect an editorial placement or a graphic has on leads. Organizations often don’t want something that can’t be correlated to sales. […]

Is Your Creativity Kaput? Wrangle It Back Into Working Order with These Four Tips

by Melanie Brenneman Creativity plays into your job no matter what your title. A leader finds a delightful way to excite a team. A designer delivers an intriguing ad inspired by an everyday item. A marketer finds an overlooked service to monetize. Everyone needs creativity. But what do you do when it goes missing? When […]

Merger or Acquisition? 10 Essentials for Marketing

by Megan Miller A merger or acquisition presents unique marketing challenges. At the heart of it, the merging of two organizations, no matter how carefully planned, brings strategic, logistical and cultural pressures that must be recognized and addressed in order to avoid confusion, errors, loss of customers or loss of key employees. Whether you are […]

When Sales and Marketing Play Nice, Everyone Has Fun

by Cindy Moen Some of the most successful – and fun – client relationships we have at Edge Marketing are the ones in which we, the marketing experts, work directly with the sales lead at our clients’ companies. As marketers, it is our job to know the legal tech audience better than anyone else and, […]

Make a List and Check It Twice

Tips to Make Your PR Sparkle During the Holidays By Vicki LaBrosse Ah the holidays… the most wonderful time of the year! How do PR professionals make it the most wonderful time to maximize PR opportunities? Here are some tips to keep in mind to capitalize on the last weeks of the year. READ MORE