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Edge Legal Marketing Announces Strategic Partnership with London-based Saltmarsh Marketing

Partnership further drives award-winning marketing and PR firm’s global expansion Minneapolis and London – February 13, 2020 – Edge Legal Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with Saltmarsh Marketing. London-based Saltmarsh Marketing delivers a range of marketing solutions to disruptive […]

Edge Marketing Announces Strategic Partnership with Paris-based Fabriq to Deliver International Services

Partnership further supports award-winning marketing and PR firm’s global expansion Minneapolis and Paris – February 4, 2020 Edge Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with Fabriq. Paris-based Fabriq is an international PR agency specializing in public relations […]

Edge Legal Marketing Announces Strategic Partnership with London-based TagusPR

Partnership further reinforces award-winning marketing and PR firm’s global expansion Minneapolis and London, UK – January 30, 2020 – Edge Legal Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal industry, announced today a strategic partnership with TagusPR. TagusPR is a London-based B2B virtual consultancy that develops resultoriented […]

EDRM Selects Edge Legal Marketing as Its Exclusive Marketing and PR Partner

MINNEAPOLIS, January 23, 2020 – Setting the global standards for e-discovery, the Electronic Discovery Reference Model (EDRM) is pleased to announce that it has selected Edge Legal Marketing (Edge) as its exclusive marketing and public relations partner. Edge will strategically elevate the EDRM brand in order to attract and retain legal professionals from law firms, corporations and government organizations who […]

Edge Marketing Announces Strategic Partnership with UKbased firstlight, Increasing International Services

Partnership further expands award-winning marketing and public relations firm’s global partner network Minneapolis – January 15, 2020 – Edge Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with firstlight. London-based firstlight delivers growth-enhancing senior-led, strategic and creative communications across […]

What’s New in Marketing? Part II

By Jennifer Marsnik Our December News with Edge article outlined some basic principles of sales and marketing that have remained constant over time, despite modern advancements in how we reach our target markets. Knowing your audience, refining your message and using a multifaceted approach to reach the segments of your audience the way each of them […]

Online Press Room Now Open for Legalweek New York

Delivering legal technology and service provider announcements to the media New York, NY – January 6, 2020 – Edge Legal Marketing announced today that its online press room, The Edge Room, is open for Legalweek New York. Beginning today, exhibitors and sponsors may upload their company logo and information and post recent press releases, announcements, […]

What’s New in Marketing?

By Jennifer Marsnik Legaltech News published an article on November 15, 2019, by Frank Ready, a reporter on the tech desk at ALM Media, titled “For Legal Tech Vendors, the First Impression is Everything.” What I found most interesting is that I probably could have read the same article back when I started working in […]