Search Engine Optimization (SEO): Tips for Optimizing your Website
SEO of websites refers to the task of working towards increasing the number of clicks to a website by target visitors by means of search engines. The technique of optimizing is the process of managing initiatives to attain higher search engine rankings via changes to a site and marketing practices to make the site and its content more visible in search engine appeal.
Search engines employ web crawlers (i.e. Googlebot) that crawl websites searching for keywords, updated relevant content, and much more. To ensure your website is web-crawler friendly, the technical, design, content, and marketing aspects must be analyzed and addressed.
Search engines are continuously changing their algorithms impacting how they crawl and index content and websites for the purpose of providing the most accurate search results for their users. These website optimizing tips are provided as general guidelines and recommendations.
If you are interested in learning more about analyzing your website using SEO Website Analysis Services from Edge, please contact us.
Review this handout to learn more about optimizing your website, including:
- Title Pages
- Site structure
- Link naming
- Site map
- Feeds: Twitter, blog, news
- Case studies, press releases, articles
- Sitemap to Google
- Registering with Search Engines
- Registering with GoogleNews
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