Industry Analyst Relations
Industry analysts can be a very important relationship to build. It is important the analysts that cover your area of the industry know who you are, have a solid understanding of what you can provide and an in-depth knowledge of what your customers want. Let the experts at Edge Legal Marketing work to develop relationships with you and the analysts who cover your industry.
We will work with you to create a messaging platform that identifies how you want the company positioned in the marketplace, what your key messages should be and how to best communicate those messages to different audiences.
News releases are an effective channel to communicate company milestones and announcements to the market-at-large. Work with Edge Legal Marketing and together we will create a calendar of news-worthy announcements and discuss the most relevant distribution method for those announcements. We will also work with you to pitch the release to the media to get additional coverage when possible.
Do you have a message you want to get out? Do you have information that would be beneficial to the market-at-large? If so, an article may be a great opportunity for you to get your name recognized amongst your colleagues, while providing valuable insight on a topic of interest to them. We will work with you to come up with a plan to get an article drafted and placed in a key publication.
Work with Edge Legal Marketing to identify events that match your area of expertise in the industry, allowing you to stand above the competition. Edge Legal Marketing works to secure speaking opportunities at local, state, and national events, giving your leadership team the opportunity to demonstrate thought-leadership and expertise.
Key spokespeople for any company take on a large responsibility. That is why it is important that each spokesperson for your company be properly trained. Whether you are preparing for a speaking engagement or media interview (broadcast or print), we will work with your key spokespeople to ensure they are ready.
Product reviews are a great way to ensure your product is recognized in the industry as one of the top products available. We will work with you to gain opportunities for your product to be reviewed by media and analysts.
What better way to show your expertise and get in front of your key audience than offering a CLE at their location. This is a proven way for you to gain contacts, build relationships and educate your audience on your product and service capabilities. At Edge Legal Marketing we work with you to build this program from the ground up, or fine-tune the program you already have in place.
Case studies are an excellent opportunity for you to showcase what other clients had to say about working with you. Together, we will identify customers who would be willing to participate, draft a case study, and evaluate the different distribution methods to make it easily accessible to prospective clients.
Webinars are quickly becoming a great way for you to get the word out about what you do. If you are looking for way to educate the market on your industry and your offerings, or if you want to set up monthly customer trainings, Webinars are a great way to accomplish getting in front of people without requiring travel from anyone. Work with Edge Legal Marketing to identify if these events would be a good option for you.
Additional media-related opportunities
Public relations are an ever-changing environment. You need someone on your side that is equipped to take on whatever opportunities come your way and who creates opportunities whenever possible. Working with Edge Legal Marketing ensures you are poised to take advantage of these opportunities when they surface!