Marketing Analysis

We believe evaluating and analyzing your marketing strategy and activities to ensure they are delivering the results you are looking for is very important. At Edge Legal Marketing we work with you to identify goals and objectives for a project prior to implementation and then deliver back a recap of the activity against that criterion. This enables you to make informed spending decisions on future activity.

Branding

At Edge Legal Marketing we work with you on whatever branding services you may need. Whether you are looking to roll out a new brand, change your brand, or just ensure your company remains compliant on certain brand guidelines, Edge Legal Marketing can help.

Positioning

How do you want your company to be remembered? When do you want your clients/customers to think of your company? What do you want your company name to say to people? Our highly experienced staff have years of experience to help you through this exercise to ensure you are positioning your company in the best possible way in your industry.

Advertising (online & print)

At Edge Legal Marketing we welcome the opportunity to work with you to engage online and print advertising to get the word out about your company and what you do. Whether you want help formulating an advertising budget and plan, developing creative content for an ad concept or making media buys, trust in our highly trained staff to manage this workload for you.

Trade Shows & Events

Edge Legal Marketing will assist in identifying events you should be attending, including sharing critical insight into event sponsorship, speaking, or networking. We have extensive experience with event planning and event management, and work with you to identify the best-fit venue and opportunities to support your company objectives.

eNewsletters

Newsletters are a great way to consistently stay in front of your clients and prospects by providing informational relevant content. From content creation to design, our experienced staff will work with you to create a newsletter and generate a tactical plan to gain eNewsletter subscribers.

Direct Mail

Direct mail is a great way to keep your company name in front of clients and prospects. We work with you to identify the direct mail target recipient, the goal, and how the mail piece should be designed to generate the best response.

Email Marketing

Like direct mail, email marketing is a great way to get in front of your prospects and clients without taking time out of their day. We welcome the opportunity to work with you to identify email marketing target recipient, the goal, and how the email should be designed to generate the best response.

Sales Campaigns

At Edge Legal Marketing we have extensive experience in designing sales campaigns geared to generate leads. From concept creation to ROI reporting, the experienced team at Edge Legal Marketing will work with you to design a sales campaign to achieve your desired sales goals.

Branded Promotion Items

Leaving a branded promotional item behind helps prospects, clients and members of the media to remember your company. We work with you to identify the type of item that best represents your company, and ensure the items are branded, ordered, and shipped. We will also assist in identifying and initiating a plan to get these items into the hands of your prospects, clients, or members of the media.

Corporate Websites

Websites are one of the most important vehicles you have today to reach your customers and make a strong first impression. Whether you are looking to analyze and optimize your current site, update, or build a new site, we can help. We provide top of the line SEO services, and partner with top design firms who deliver the highest quality for a very reasonable price. Working with the expert team at Edge Legal Marketing can increase your visibility on the web, and position your website to rank higher.

Brochures, Sell Sheets, etc.

Collateral is an important tool to get the word out about your company, your products, and services. Whether its fresh content that is needed for your sales team, your website, or collateral for the next industry event, having a quality leave-behind can shorten the sales cycle. Edge Legal Marketing works with you to identify the collateral most beneficial to you and your team, and assist in the development of the content. When needed, we offer our preferred design partners as trusted experts to assist in the creative aspect for each piece.

Design Direction

The overall look and feel of your company and the materials you produce will leave an impression in the market. What do you want that impression to be? If you want the best design support in the industry, work with Edge Legal Marketing. We work with you to identify the design direction, and work with your design staff or one of our preferred design partners to deliver the concepts.

Webinars

Webinars are a great way for you to establish thought-leadership, educate clients or prospects. Edge Legal Marketing can help develop webinar content, design PowerPoint presentations, and strategize on an appropriate webinar strategy. Whether setting up monthly customer training sessions, industry educational webinars, or prospect webinars, webinars place you or a member of your team in front of people without requiring travel from anyone. Edge Legal Marketing staff has extensive industry experience in the development of webinars, and work with you to design and implement a webinar plan that is in alignment with the organization's goals.

Podcasts/Videocasts

Podcasts and Videocasts, much like webinars, are becoming more popular. Reaching prospects and clients at their desk or on their commute has become an accepted and efficient practice. The experienced team at Edge Legal Marketing will design and help to implement a podcast/videocast series that is in alignment with the organization's goals.

Online Surveys

Online surveys are a great way for you to get a better understanding about what your key audience is thinking. Edge Legal Marketing will assist with the development and implementation of a survey that delivers key insight into your target market's thought-process, concerns, priorities, and more.

Video Production

Recording events using videographer services can be a very powerful way of sharing a message or testimonials with clients, prospects, and the industry. Whether capturing client testimonials, a speaking opportunity, a sales meeting, or an event at a tradeshow, placing a video on your website or on a YouTube channel provides prospects and clients the opportunity to experience your company in a dynamic atmosphere. Edge Legal Marketing offers video production capability through partnerships with videographer service providers. Edge Legal Marketing works with you to prepare for an event and handles the workload of organizing the videographer services, client interviews at events, booth interviews, and more.