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10 Tips for Creating Winning Press Releases If you want to get your company noticed, in a hurry, press releases are one of the most effective ways to achieve rapid results – but only when they are well crafted and executed flawlessly. Follow these 10 tips and you’ll be amazed at the website traffic, leads and sales that can result from this public relations mainstay. Don’t Let Marketing Leads Wither on the Vine! When the CEO asks about marketing, the question is “how has the investment in marketing contributed to revenue?” Even though they are critical elements to success and can’t take a backseat, all the beautiful websites and brochures, prolific article placements and spot-on branding strategies in the world will not justify your budget or get you more money. You need leads. And you need those leads to lead to something! That is where a lead nurturing strategy comes into play. Avoid the “All-You-Can- Eat” Social Media Buffet Competitive eating fascinates me. It is not so much the fact that contestants eat so much, but rather the thought that the successful ones put into the process. For example, take Nathan's Famous July 4 International Hot Dog-Eating Contest. The contestants may look like they are cramming hotdogs into their pie holes faster than mustard comes out of a bottle, but they are also soaking the buns in water to make them easier to swallow or using the Solomon Method to down those weenies faster than the eater beside them. If You Build It, They Will Come Whether you are a new entrepreneur or a business owner who has just never taken the time, creating a marketing plan may seem like a daunting task. There really are only a few steps, though, for generating a simple plan that will make the most of every marketing dollar. Dos and Don’ts for Media Interviews “I thought I was off the record!” When speaking with a reporter, you should never assume you are off the record. So, how can you avoid ever having to say those words to anyone after an article has been published about your company? Here are a few tips to help you get ready next time you are being interviewed by a member of the media. How to Make the Most of Your Event Investments Like all marketing activities, investing in events can yield terrific results – but can also be a waste of time and money when not well-planned and executed. There are many reasons some events deliver a good return on investment (ROI) and others do not. While external factors may occasionally determine an event’s outcome, most often we control our own success or failure. Top 10 Tips to Enhance Your Website for Google Search Let’s face it, not everyone can be a star when it comes to creating a website that is visually appealing and ranks high in the search engines. Improving your website for Google search is not about designing with the latest whiz-bang glitz and glam, it is just plain smart business. Be More than a Super-marketing-hero Marketing spending among B2B companies certainly underwent wild fluctuations during the 2008-2010 time period. Not only did spending change, but tactics changed as well. With online marketing on the rise, should marketers maintain a balanced approach with the budgets they created and deployed? Marketing and PR Social Networking Best Practices When should your team get involved in social networking marketing tactics, and which sites offer the most appropriate venue to shorten the sales cycle? Many marketing departments are still holding back on this initiative for good reason, it is practically impossible to manage what you do not understand. Get the Competitive Edge Edge Legal Marketing is the largest marketing and public relations agency that specifically supports companies who provide technologies and services to the legal industry. Their unique background puts Edge Legal Marketing in a superior position to understand the differing needs of law firms; the differing practice areas of attorneys and paralegals; that corporate counsel at Fortune 500 companies have different priorities than those in smaller corporations; and that law firm CTOs, partners, IT professionals, firm administrators, paralegals and legal secretaries must be reached in ways that show a full understanding of both their pressures and responsibilities. Public Relations in Litigation Support We try to cover all aspects of litigation support in ALSP Update, and public relations (PR) is one important aspect that often goes on largely behind-the-scenes. This article describes what PR is, how it fits with advertising, marketing and sales and provides a look at some of the PR agencies operating in the litigation support market. If you're associated with a vendor or law firm, this may be of interest to you to help promote your organization's services. In any event, it will hopefully shed some insight into how much the content you read came to be written. |