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Marketing and PR Social Networking Best Practices When should your team get involved in social networking marketing tactics, and which sites offer the most appropriate venue to shorten the sales cycle? Many marketing departments are still holding back on this initiative for good reason, it is practically impossible to manage what you do not understand. Get the Competitive Edge Edge Legal Marketing is the largest marketing and public relations agency that specifically supports companies who provide technologies and services to the legal industry. Their unique background puts Edge Legal Marketing in a superior position to understand the differing needs of law firms; the differing practice areas of attorneys and paralegals; that corporate counsel at Fortune 500 companies have different priorities than those in smaller corporations; and that law firm CTOs, partners, IT professionals, firm administrators, paralegals and legal secretaries must be reached in ways that show a full understanding of both their pressures and responsibilities. Public Relations in Litigation Support We try to cover all aspects of litigation support in ALSP Update, and public relations (PR) is one important aspect that often goes on largely behind-the-scenes. This article describes what PR is, how it fits with advertising, marketing and sales and provides a look at some of the PR agencies operating in the litigation support market. If you're associated with a vendor or law firm, this may be of interest to you to help promote your organization's services. In any event, it will hopefully shed some insight into how much the content you read came to be written. |